Which term refers to the divisions of Goodyear Tire Company organized by regions?

Disable ads (and more) with a membership for a one time $4.99 payment

Study for the UCF MAR3023 Marketing Exam. Equipped with multiple choice questions and detailed explanations, our materials will help you prepare for success. Explore key marketing concepts and hone your exam skills.

The term that refers to the divisions of Goodyear Tire Company organized by regions is Strategic Business Units (SBUs). This concept is vital in understanding how large companies like Goodyear manage their operations. SBUs are semi-autonomous units within a firm that focus on specific markets or product lines and operate independently to a certain extent. They allow the company to tailor its strategies and operations to meet the unique needs of different regions, adapting to local market conditions and customer preferences effectively.

In the context of Goodyear, organizing by regions means that each SBU can focus on the specific demands and competitive landscapes of their respective areas, which can optimize performance and resource allocation. By utilizing SBUs, Goodyear can better target its marketing efforts, synchronize product development, and manage regional sales strategies effectively.

Other terms such as Market Divisions, Regional Corporations, and Business Segments may also seem related but do not specifically encapsulate the strategic focus and operational autonomy that SBUs provide. Market Divisions could imply a focus on market types rather than geographical regions, while Regional Corporations are not a standard term used in a business context. Business Segments generally refer to broader categorizations that may not highlight the regional organization as accurately as SBUs.