Which of the following is an example of event marketing?

Event marketing involves creating and promoting events to engage customers and enhance brand visibility. Participating in trade shows and conventions exemplifies this concept because it not only allows a company to showcase its products or services to a targeted audience but also facilitates direct interaction with potential customers. This face-to-face engagement can create strong relationships, foster brand loyalty, and provide immediate feedback on products.

In contrast, running a television ad campaign focuses primarily on broader advertising efforts rather than interactive experiences. Sending out periodic email newsletters is an ongoing marketing tactic designed to maintain communication but does not involve the experiential or engagement-driven elements that define event marketing. Conducting market research surveys is a method for gathering data and insights about customers rather than an event-based strategy aimed at promoting a brand through direct interaction. Thus, participating in trade shows and conventions stands out as the most relevant example of event marketing.