Which marketing strategy is primarily focused on sustainability and environmental concerns?

Green marketing is a strategy that primarily emphasizes sustainability and environmental concerns. This approach involves promoting products, services, and practices that are environmentally friendly, aiming to reduce the ecological footprint associated with production and consumption. Companies engaging in green marketing often highlight the sustainable attributes of their offerings, such as the use of renewable resources, energy efficiency, reduced waste, or non-toxic materials. By aligning their marketing strategies with environmental values, they not only appeal to eco-conscious consumers but also demonstrate a commitment to corporate social responsibility.

In contrast, social responsibility marketing focuses more broadly on the societal impact of a company's actions, which can include but is not limited to environmental issues. Digital marketing refers to online promotional activities and is not inherently tied to sustainability. Ethical marketing deals with principles of honesty and integrity in advertising and business practices, but again, its scope extends beyond just environmental matters, encompassing a wide range of ethical considerations. Therefore, green marketing distinctly centers on sustainability and ecological concerns, making it the most fitting choice for this question.