Which approach involves assessing numerous market factors to determine segmentation attractiveness?

The approach that involves assessing numerous market factors to determine segmentation attractiveness is known as Segmentation Analysis. This methodology focuses on identifying distinct groups within a market by analyzing various characteristics and behaviors of consumers. By thoroughly evaluating factors such as demographics, psychographics, purchasing behavior, and market needs, businesses can determine which segments of the market are most appealing and viable for targeting.

Segmentation Analysis allows companies to tailor their marketing strategies to meet the specific needs of different consumer groups, leading to more effective positioning and messaging. This careful examination of market factors ensures that resources are directed toward the most promising segments, thereby enhancing potential returns on marketing investments.

The other options, while related to marketing strategies, do not specifically focus on the broad and detailed assessment of market factors necessary for determining segmentation attractiveness. For instance, Market Aggregation typically deals with treating the market as a whole rather than breaking it into distinct segments. Cluster Analysis is a statistical method used to group similar data points but is not synonymous with the comprehensive market evaluation that Segmentation Analysis entails. Target Marketing involves selecting a particular market segment to focus on, but it assumes that the segmentation process has already taken place. Therefore, Segmentation Analysis is the most accurate choice in this context when considering the assessment of market factors.