What would Lamar's next strategic marketing decision most likely involve after adjusting his marketing mix?

The next strategic marketing decision for Lamar, after adjusting his marketing mix, would most likely involve how to allocate resources among his stores. This step is critical because once the marketing mix elements such as product, price, place, and promotion have been refined to meet market demands effectively, the business must decide how to best distribute its resources across its various locations or segments.

Effective resource allocation ensures that each store operates optimally, responds to local consumer needs, and leverages the adjusted marketing strategies efficiently. This might include deciding where to focus marketing efforts, how to optimize inventory, and determining which locations may require more staff or capital investment based on the adjustments made to the marketing mix.

The other options, while important in their own right, do not directly follow the modification of the marketing mix in a way that impacts overall strategic operations. For instance, reducing employee hours mainly concerns cost management rather than strategic marketing decisions; increasing the advertising budget might be a subsequent action but does not directly relate to the implementation of an adjusted marketing mix; and launching a new product line could be a longer-term strategy that may come after analyzing market responses but isn’t a direct follow-up to changes in the existing mix. Thus, focusing on resource allocation aligns closely with ensuring the effectiveness of the