What tool helps a marketing executive to ensure stakeholder rights are respected in decision-making?

The correct answer is the Ethical Decision-Making Metric. This tool is specifically designed to guide marketing executives in making decisions that take into consideration the rights and interests of all stakeholders involved, including customers, employees, shareholders, and the community at large. By using this metric, decision-makers can evaluate the ethical implications of their choices, ensuring that they respect stakeholder rights and promote fairness, transparency, and accountability.

The Ethical Decision-Making Metric typically involves assessing various ethical principles and frameworks, which assists executives in weighing potential outcomes against ethical standards. This helps create a balanced approach that prioritizes not only profitability but also ethical integrity and stakeholder welfare.

In contrast, while a Strategic Plan can outline objectives and strategies, it doesn’t specifically focus on ethical considerations. Market Analysis provides insights into consumer preferences and market conditions but lacks a framework for ethical decision-making. Risk Assessment identifies potential risks involved with decisions but does not address the ethical implications nor ensure that stakeholder rights are respected.