What social trend did Kimberly-Clark's introduction of toilet paper without a cardboard core respond to?

The introduction of toilet paper without a cardboard core by Kimberly-Clark aligns closely with the social trend of sustainable packaging. As consumers have become increasingly aware of environmental issues, there has been a growing demand for products that reduce waste and minimize environmental impact. By eliminating the cardboard core, Kimberly-Clark not only reduces the amount of waste generated but also aligns its product with sustainable practices, appealing to environmentally conscious consumers.

While green marketing encompasses broader strategies involving environmentally friendly practices and products, the specific action of removing the cardboard core primarily addresses sustainability issues in packaging. This trend reflects a commitment to reducing materials that contribute to environmental degradation. By focusing on sustainable packaging, Kimberly-Clark effectively meets consumer expectations for more eco-friendly options.