What is 'service marketing'?

Service marketing refers to the specific methods and strategies used to promote and sell services, which are inherently different from physical goods. Services are intangible, meaning they cannot be touched or owned in the traditional sense. This distinction necessitates unique marketing approaches that focus on emphasizing the benefits and value of the service rather than just its features.

In service marketing, strategies often include building strong relationships with customers, providing excellent customer experiences, and highlighting the expertise or qualifications of service providers. This method caters to the intangible nature of services and aims to create a strong perception of quality and trust among potential clients.

Other choices might involve aspects of marketing, but they do not capture the essence of service marketing. For instance, focusing solely on pricing strategies or analyzing service quality does not encompass the broader, integrated approach needed to effectively market services. Therefore, identifying the correct definition of service marketing as a method for selling services highlights its importance and specificity within the broader field of marketing.