What is defined as communication by a marketer that informs, persuades, or reminds potential customers about a product?

Promotion is defined as communication by a marketer that informs, persuades, or reminds potential customers about a product. This encompasses various marketing activities aimed at raising awareness and generating interest in a product or service. Through promotion, marketers utilize different strategies and channels—such as advertising, sales promotions, public relations, and direct marketing—to communicate key messages to their target audience.

The primary goal of promotion is to influence customer behavior, encouraging them to consider purchasing the product. By effectively informing customers about the benefits and features of a product, marketers can persuade them to choose their offering over competitors. Additionally, promotional efforts serve to remind existing customers about a product's value, reinforcing brand loyalty and encouraging repeat purchases.

Branding, while related to promotion, focuses more on creating a unique identity and image for a product or service rather than communicating specific messages about it. Pricing pertains to the strategy around setting the value of a product or service and does not directly involve communication. Distribution refers to the logistics of delivering a product to consumers, which is a separate aspect of marketing strategy. Thus, promotion is the most accurate term for the described communication function.