What is a possible consequence of short-term sales pressure according to marketing ethics?

A potential consequence of short-term sales pressure is long-term damage to the company. When organizations prioritize immediate sales goals over ethical considerations, it can lead to practices that may generate quick profits but ultimately harm the business’s reputation and sustainability. This may include misleading customers, neglecting product quality, or utilizing aggressive sales tactics that can alienate customers. Over time, such actions can create distrust and backlash, leading to a decline in customer loyalty and market position. Companies may face negative publicity or regulatory scrutiny, which can further erode their standing in the market, illustrating how short-term focus can result in significant long-term repercussions.

In contrast, increased customer satisfaction, positive press coverage, and higher employee morale are typically outcomes associated with ethical marketing practices and long-term strategic planning, rather than a focus on short-term sales pressure.