What does product differentiation achieve?

Product differentiation achieves the goal of distinguishing a product through unique features. This process involves enhancing a product's attributes or introducing distinctive elements that set it apart from competitors’ offerings in the market. By highlighting these unique features, marketers can appeal to specific consumer preferences and needs, ultimately fostering a competitive advantage.

When a product is effectively differentiated, it can attract a particular segment of the market that values these distinctions, leading to stronger brand loyalty and potentially allowing the company to command premium pricing. Differentiation can take many forms, including quality, design, functionality, customer service, or even brand reputation, all of which serve to create a perception of uniqueness in the minds of consumers.

The other options do not capture the essence of product differentiation. Creating identical products would not achieve differentiation; rather, it would lead to market uniformity. Providing marketing strategies for online sales is a broader approach that does not necessarily relate to how a product is differentiated. Lowering prices could potentially attract more customers but does not include the unique features aspect that defines differentiation; it also runs the risk of undermining perceived value.