What does 'cross-promotion' mean?

Cross-promotion is best defined as a method where two or more brands collaborate to promote each other's products. This strategy leverages the strengths and audiences of the involved brands, creating a mutually beneficial arrangement that can enhance visibility and reach for all brands involved. By partnering in this way, each brand can tap into the customer base of the other, ultimately driving more traffic and potential sales.

For instance, a fitness apparel company might collaborate with a health food brand for a marketing campaign where both brands share promotional content and incentives that appeal to their overlapping target audiences. This creates a network of promotion that is more effective than either brand could achieve separately.

This understanding illustrates why the other options do not represent cross-promotion effectively. Solely focusing on one's own products, increasing prices during campaigns, or using only social media platforms do not encapsulate the collaborative and reciprocal nature inherent in cross-promotion.