What characterizes permission marketing?

Permission marketing is characterized by seeking customer consent before sending promotional messages. This concept, popularized by Seth Godin, emphasizes the importance of obtaining explicit permission from customers before engaging them with marketing communications. By doing so, marketers respect the consumers' choices and preferences, allowing for more personalized and relevant interactions. This not only enhances customer experience but also builds trust and fosters a stronger relationship between businesses and their audience.

In contrast, options that discuss graphic designs, unsolicited outreach, or exclusive reliance on social media do not encapsulate the foundational principle of permission marketing. Focusing on customer consent distinguishes this approach from traditional marketing methods that might involve interruptive advertising, which often disregards customer preference and can lead to frustration or disengagement.