What action does Crest toothpaste take to meet the needs of different consumers?

Crest toothpaste meets the needs of different consumers by targeting various consumer segments. This approach involves developing a range of products specifically designed to cater to the unique preferences, needs, and oral health concerns of distinct groups, such as children, adults, and those with specific dental issues. By conducting market research and understanding the diverse requirements of its customer base, Crest can offer specialized formulations, flavors, and packaging that resonate with each segment. For instance, they may provide toothpaste designed for children with appealing flavors and packaging, while offering more advanced options for adults focused on whitening or cavity protection.

The other options do not accurately capture how Crest addresses consumer needs. Offering discounts on all products does not inherently target specific consumer segments; it is a pricing strategy that may or may not be relevant to distinct groups. Producing the same toothpaste for all ages ignores the variability in preferences and needs across different age groups, leading to a one-size-fits-all approach that may not satisfy everyone. Reducing the number of product types offered would limit consumer choice and fail to address the diverse needs of the market, which is contrary to effective segmentation and targeting strategies in marketing.