Sustaining competitive advantage through exceptional service is a strategy used by which airline?

The strategy of sustaining competitive advantage through exceptional service is primarily associated with Singapore Airlines. This airline is renowned for its high level of customer service, which has become a core element of its brand identity. Singapore Airlines consistently aims to provide a superior travel experience, emphasizing luxury, comfort, and personalized attention.

This focus on exceptional service includes well-trained flight attendants, high-quality in-flight offerings, and a commitment to maintaining a clean and attractive cabin environment. By effectively differentiating itself through outstanding service, Singapore Airlines has successfully positioned itself as a leading carrier in the highly competitive airline industry.

Other airlines, while they may offer quality service, typically differentiate themselves through other strategies, such as pricing or extensive networks of routes, rather than solely through the exceptional service that Singapore Airlines emphasizes.