Before initiating a new promotional campaign, what should Yuri assess regarding his competitors?

Assessing the strengths, weaknesses, and likely response of competitors is crucial before initiating a new promotional campaign. Understanding competitors' strengths helps Yuri identify what they do well and where they might have an advantage in the market. Recognizing weaknesses provides an opportunity to position his campaign effectively, capitalizing on areas where competitors may be lacking.

Additionally, gauging how competitors are likely to respond to his promotional efforts enables Yuri to anticipate market reactions and plan strategic countermeasures. This insight can inform not only the creative aspects of the campaign but also the timing and channels used to maximize impact. In a competitive landscape, having a clear understanding of these dynamics allows for more informed decision-making in the promotional strategy, ultimately leading to better alignment with market needs and more effective campaigns.

While other considerations like market share, internal culture, and historical sales data are important, they do not provide as directly relevant insights into competitive behavior and potential market dynamics as assessing strengths, weaknesses, and likely competitor responses does.