According to the BCG matrix, which type of product typically has excess resources which can be used to support other products that need additional resources?

In the BCG matrix, Cash Cows represent products that have a high market share in a low-growth industry. They are established products that generate more cash than what is needed to maintain their market position. This financial surplus allows companies to allocate funds from Cash Cows to support other products that may require additional resources.

For example, the money generated from Cash Cows can be strategically invested in developing Question Marks, which are products that have potential but need significant resources to grow in a competitive market. This resource allocation is crucial for balancing the overall product portfolio and ensuring that all products have the necessary support for future success.