University of Central Florida (UCF) MAR3023 Marketing Practice Exam 1

Frito-Lay's use of solar power in the production of its SunChips line highlights a strong commitment to sustainability and environmentally friendly practices. Consumers increasingly seek products that align with their values related to environmental stewardship, which is centered around the concept of "green-oriented" products. These products are designed and marketed in a way that minimizes environmental impact, often through sustainable sourcing, production practices, and packaging.

Green-oriented products appeal to consumers who prioritize ecological concerns, wishing to support brands that contribute positively to the planet. In this context, the use of solar energy is a clear demonstration of Frito-Lay's dedication to reducing its carbon footprint and promoting renewable energy, which resonates well with environmentally conscious consumers. This aligns perfectly with the definition of green-oriented products, making it the correct answer.

The other categories, such as organic, locally-sourced, and health-conscious, while related to consumer demand, do not specifically address the environmental aspect tied to the use of renewable resources and sustainable practices like solar power. Each of those terms addresses different facets of consumer preferences but does not encapsulate the broader commitment to reducing ecological impact seen in this scenario.